New store lets you shop, walk out and pay later
Amazon is testing what it calls the
world's most advanced shopping technology – a new-concept grocery store
called Amazon Go. It has no checkout
counters or queues. The
technology works via an app. The app
checks in when the shopper enters
the store. It lets you shop and then scans
what you have when you leave the store. Amazon then charges this to your
Amazon account later. There is no
waiting for slow customers or for change.
Amazon Go may improve shopping and help brick-and-mortar
stores. The grocery store market is very tough. Profit margins are low and competition is high. Amazon seems confident it can succeed.
Rumors are it will open 2,000 stores
across the USA. It could also sell its technology to retailers worldwide. An industry analyst said Amazon Go makes going shopping, "just as convenient, if not more
convenient, than online shopping".
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